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Kritaya`s Craft & Philosophy

Kritaya is a contemporary clothing label rooted in refined simplicity. We design modern essentials that feel eﬀortless—clean silhouettes, breathable fabrics, and thoughtful handcrafted details.

Founded by Maitry Patel in India, Kritaya works closely with skilled artisans and local craft communities, ensuring every piece is made with respect, care, and

purpose. Our approach values quality over excess, softness over noise, and

presence over trend.

Kriatya is everyday luxury quiet, grounded, and human.

Founder’s Note

Kritaya began as a thought that clothing could be more than what we wear; it could be a feeling of calm, ease, and quiet strength.

I wanted to create pieces that carry intention modern in form, timeless in spirit, and connected to the hands that make them. Every fabric, every stitch, and every silhouette is shaped with a sense of purpose and purity.

At Kritaya, we believe luxury doesn’t have to be loud. It can live in the details, in the softness of a handwoven fabric, in the stillness of design that lets you breathe.

This is my interpretation of modern India rooted in craft, balanced in design, and elevated in its simplicity.

– Maitry Patel

Founder & Creative Designer, Kritaya

Mission

To create refined, timeless clothing that blends modern design with handcrafted detail, using responsible materials and dignified production.

Vision

A future where luxury is honest, thoughtful, and deeply human—where what we wear reflects clarity, intention, and lasting quality.

Core Values

Purity: Clarity in design and intention.

Dignity: Fair recognition and empowerment of every contributor.

Craft Integrity: Honoring traditional techniques with contemporary relevance.

Comfort & Ease: Clothing that supports real life, every day.

Sustainability: Responsible sourcing, mindful production, lasting wear.