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At Kritaya, we believe that fashion can be meaningful, sustainable, and rooted in heritage.
Born from a dream to revive India’s timeless weaving, dyeing, and embroidery traditions, Kritaya transforms handcrafted techniques into elegant, contemporary garments. Each piece tells a story — of artistry, culture, and conscious creation.\

Our journey began with a simple idea — to make fashion that not only looks beautiful but also does good. By upcycling old garments and using eco-friendly materials, we reduce textile waste and promote responsible consumption. Every Kritaya creation is lovingly handcrafted by skilled artisans who bring centuries-old techniques to life.

We work closely with weaving and embroidery communities across India, ensuring fair pay, safe working conditions, and continuous skill development. Through this collaboration, Kritaya empowers artisans and preserves traditional craftsmanship for future generations.

We are more than just a clothing label — Kritaya is a movement towards conscious living and sustainable style.
Because true fashion is not just worn; it’s felt, lived, and remembered. 🌿